Marketing Support

Stand-out merchandising

Proven to increase sales by 58%, our charming Paris racks allow for secondary rack placement outside the bakery section, increasing brand visibility and attracting new purchasers.

In-Store Advertising

Our instantly recognisable advertising at multiple touchpoints throughout the store draw the eye and ensure shoppers don’t miss our brand and promotions.

Out of store advertising

Strategic advertising, both digitally and in print, targeting brioche consumers and residents living close to your stores.

Brand partnerships

Partnerships with a variety of popular brands, promoted in store and supported through digital and print advertising boost sales and allow cross-merchandising and secondary rack placement.

Coupons

We provide both digital and print coupons that drive ‘shoppers’ to your stores, encouraging purchase and increasing basket spend in the brioche category.

Social Media

We support our brand by creating beautiful engaging content for our +325k followers, partnering with influencers and geographically targeting your shoppers, via the most relevant channels.

Facebook Instagram Linked In

YouTube Tik Tok

Community engagement

Supporting causes close to the hearts of our colleagues and customers is at the centre of what we do. We are committed to supporting local charities and communities through sponsorship, donations and fundraising events.

Employee engagement

The success of St Pierre is testament to a phenomenal team – there is nothing more powerful than a team of people, united by a common goal. That’s why we offer our customers innovative ways to engage their own colleagues whilst simultaneously driving brand engagement and increased brand awareness in store.

Recipe Inspiration

We highlight the versatility of our products with recipes that are both simple and delicious, inspiring shoppers to experiment with our top quality brioche, in new and exciting ways.