St Pierre Returns To IDDBA in 2024
05/17/2024America’s number one brioche brand is returning to this year’s IDDBA show in Houston this June.
The St Pierre team will once again be bringing a taste of Paris to IDDBA, this year in Houston, Texas.
St Pierre will bring its stunning high-rise stand to booth #1815 from the 9-11 June at the George R Brown Convention Centre, ready to transport guests to a corner of Paris where the brand has its roots.
This year the team will be sampling their brioche products – the best-selling brioche brand in in-store bakery
The Parisian café stand, complete with streetlamps, metro signs and cobbled streets is always a must-see at the industry’s biggest trade show.
This year the team will be sampling their brioche products – the best-selling brioche brand in in-store bakery – and launching NEW products in the form of traditional Liege waffles, with new, indulgent flavors.
What’s more, St Pierre will be hosting the VIP area of the Monday night party, celebrating 60 years of IDDBA in typical St Pierre style. We can’t wait to see you there!
REGISTER TO MEET THE TEAM AT IDDBA
If you’re a journalist looking to set up an interview, please email liz.bleakley@stpierregroupe.com directly.
If you’d like to book in some time to chat, ask questions or simply take home America’s favorite brioche brand, you can register your interest below and a member of the team will be in touch.
If you’re a journalist looking to set up an interview, please click the button below.
