Provide An Experience In Store
02/01/2022The key for the deli and instore bakery is in providing an experience for shoppers. For today’s consumers, shopping is more emotional than practical and that’s why it carries such great opportunities for retailers to drive impulse purchase.
The key for the deli and instore bakery is in providing an experience for shoppers – rather than just a functional shopping trip. For shoppers, it’s emotional more than practical and that’s why it carries such great opportunities for retailers to drive impulse purchase, away from the grocery aisle.
Our In-Store Activation
St Pierre offers branded, quality and authentic brioche product sitting in the grocery deli, offering new ways for consumers to experience great bakery. From our Eiffel tower stands that communicate our heritage to our inclusion in rustic bakery baskets – we help deliver an in-store experience that doesn’t require any on-site bakers – perfect for the more premium eating occasions. That’s how the perimeter will draw footfall back in a post-COVID environment.
Paul Baker, founder of St Pierre comments,
“The impact of the pandemic drove a huge move to online shopping and reduced time spent in-stores for many shoppers. As such, retailers have been implementing more eye-catching displays and experimenting with cross-merchandising to engage shoppers as footfall began to return to stores.
“With new variants leaving shoppers unsure, retailers will need to continue this work to create ‘an experience’ for shoppers that entices them back. When St Pierre introduced its innovative Eiffel Tower displays in-stores, we increased sales by 58% – so clearly, there is value in finding new ways to engage consumers. Next year, we are planning to introduce a new range of equally effective display racks and branded cross-merchandising opportunities for retailers to maximize shoppers’ return to stores”.
When St Pierre introduced its Eiffel Tower displays in-stores, we increased sales by 58% – there is clearly a value in finding new ways to engage consumers
Paul Baker, founder of St Pierre Groupe
By highlighting authenticity, cross-selling with the breakfast, brunch and snacking occasion products and clever merchandising St Pierre provides the tools for grocery stores to maximize sales and basket-spend.
Innovative Eiffel Tower display stands have been proven to increase sales by more than 50 per cent and a new rack and merchandising programme will launch in 2022 to support retailers in bringing even more ‘wow’ to the shopping experience.
Updates to the St Pierre rack program will be shared on the marketing support section, but if you’d like more information about ensuring your store is ready to increase basket spend with innovative St Pierre displays, simply get in touch with us by filling our contact form or directly by emailing trade@stpierrebakery.com
