National Brioche Day 2022
04/08/2022May 14th marks National Brioche Day, a St Pierre owned celebration of all things Brioche. For retailers, it’s an opportunity to engage new shoppers, introducing them to a sub-category now contributing $470million to US bakery.
St Pierre’s National Brioche Day is back and bigger than ever for 2022. Taking place on May 14th, the celebration of all-things-brioche is perfectly timed to kickstart grilling season sales.
Created to engage new shoppers, amplify brand awareness and drive sales for retailers, St Pierre’s National Brioche Day offers a unique opportunity to educate shoppers about the original and best brioche.
This year, St Pierre is investing heavily in new merchandising solutions that offer in-store standout, driving footfall to the in-store bakery and deli departments and delivering an experience for shoppers.Head to our merchandising page to find out how you could benefit from St Pierre-funded displays in your store.
St Pierre’s National Brioche Day offers a unique opportunity to educate shoppers about the original and best brioche.
Head to our merchandising page to find out how you could benefit from St Pierre-funded displays in your store.
Accompanied by advertising, PR and social media support, this year’s National Brioche Day also features a brand collaboration with The Tennis Channel – with selected retailers using POS to drive entries to a competition to win tickets to The French Open in 2023.
St Pierre has doubled its marketing spend for this year’s campaign, with new POS, merchandising and increased consumer marketing activity.
Alongside all of that, we’ll be sharing new recipe inspiration across our digital channels and targeting consumers who are willing to spend more on the St Pierre quality.
National Brioche Day takes place on May 14th, so it’s the perfect time to kickstart grilling season sales. The St Pierre range is perfect for multiple meal occasion. Whether it’s breakfast, lunch or dinner, our brioche burger buns, hot dog rolls, baguettes and sliced loaf will elevate every meal so your customers can celebrate National Brioche Day in style.
St Pierre has doubled its marketing spend for this year’s campaign, with new POS, merchandising and increased consumer marketing activity.
National Brioche Day takes place on May 14th, so it’s the perfect time to kickstart grilling season sales.
Whilst plans are well underway to make this year bigger and better than ever, we’re always open to new ideas – so if you’re a retailer looking for a bespoke solution to drive sales and celebrate National Brioche Day 2023, please drop us a line on trade@stpierrebakery.com.
