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From small beginnings to America’s favorite brioche brand. Our story is one of passion for bakery, determination, and entrepreneurial spirit. First setting out to introduce our European bakery products to the US Market in 2012, we have grown our brand ever since, becoming a national brand in the USA, and continuing to bring a taste of Paris to American homes.
Meet Our US Team
Jeremy GilboyFounder Leadership Team
As co-founder of St Pierre Groupe, I have been at the helm of the business for more than three decades, joined for the past two by my glamorous assistant, Baker. Originally from Ireland, I’m passionate about the business, music and that sweet nectar of the Gods – Guinness! I’m a numbers man by trade, but work directly with our suppliers to ensure our products always meet the high standards on which we pride ourselves. Most likely to be overheard saying ‘it costs how much!?’…often to Paul Baker.
Paul BakerFounder Leadership Team
Baker by name, Baker by trade. Born into a bakery family I have worked across multiple functions in the baking industry. Over the past 20 years I have directed (along with my reliable assistant Jeremy) St Pierre Groupe from being a private label cake supplier to an international branded bakery business. Our international business now accounts for over 50% of revenue with St Pierre (America’s favourite brioche), Baker Street (fastest growing bread brand in the UK) and Paul Hollywood (leading UK part baked bread brand).
Also, most likely to be overheard saying ‘it won’t cost that much’…often to Jeremy Gilboy.
David WagstaffUS Commercial Director Leadership Team
Passionate about the food industry having worked across a number of high-profile F&B sectors for 25+ yrs across many international markets including the USA, China & Europe, creating value and building brands. I believe that everything starts with the consumer/customer and that quality, consistency & taste will always win over low price & poor product.
Jen DanbyMarketing Director Leadership Team
An enthusiast of all thing’s food, sport and film! I have worked in food for most of my professional life, more recently, leading and developing new brands in International markets and including a 3-year tour of duty in the U.S. for the happy egg co. I’m now back on the other side of the pond and bringing some St Pierre magic to expand America’s favourite brioche brand and get it into the hands of consumers from coast to coast.
Neil PittmanUS Commercial Manager Commercial Team
A St Pierre enthusiast! For the last 8 years at St Pierre, I’ve worked mainly across the UK business being responsible for sales to the major supermarkets. Also, previously responsible for the Australian export market. In 2020 I joined the US team, and I am looking forward to growing the St Pierre brand with our partners in the US. I’ve enjoyed working in the food industry all my life. Critical is listening to our customers and understanding their needs to ensure our products are fit for purpose. I’m a keen cyclist and snowboarder.
Rob ClarkeCategory Manager Commercial Team
I have worked across various industries during my career and can safely say Brioche is the tastiest. Since joining St Pierre back in 2018 I’ve been kept busy with forecasting, reporting and turning data into a delicacy.
Richard EllettUS Commercial Manager Commercial Team
I am a category focussed commercial manager with 15 years experience in FMCG.
I have worked in both branded and own label retail bakery with Soreen, Own Label cooked meat (Cranswick and BRF) and most recently looking after a global sales team in the non food sector.
My most recent role had particular focus on the USA market which I have discovered a real passion for.
Outside of work, I have two girls Georgia (5) and Louisa (2) and you can find me playing tennis, watching Watford FC (my home town) or watching Frozen under duress.
Jake HuberUS Director Customer Development Commercial Team
Jake has had the pleasure to work in sales and sales leadership for some of the fastest growing brands in CPG. His experience in the industry have taken him from manufacture sales, data analytics, brokerage, and general brand management. Jake has been a consumer of St Pierre long before working here and is excited to help make St Pierre a household name in the US. Jake lives in Cincinnati Ohio with his wife and three children. When not selling St Pierre, he enjoys spending time with his kids, reading, exercising, cooking and being in nature whenever he finds the time!
Maz RabahCustomer Development Manager — Central Commercial Team
Mazen (Maz) is a seasoned Senior Sales Manager with over 37 years of experience working in CPG industry. Maz began his sales career working for 15 years for major US CPG companies then transitioned to the Natural Food Industry as a VP of Sales for Industry leading manufacturers. Maz is passionate about the food industry and growing brands. He enjoys traveling, the outdoors, playing golf and watching college and pro football and basketball.
Rick LebedaCustomer Developement Manager - East Commercial Team
My role is to cover all customers in the central region with some overlap from the West/East with Lanser and Maz. My goal is mainly to grow our relationship with our current retailers/distributors and expand our business with new opportunities.
I have been in the CPG world for 11 years now and in the bakery field for almost 5 years. In my free time I enjoy spending time with the family, playing golf, and watching sports.
Leann BainesCommercial Assistant Commercial Team
I am a lover of all things food and film and very much enjoy HIIT workouts and walks in nature. I studied at the University of Salford and have joined the St Pierre US Sales Team in 2020, delving deep into the data side and reporting of Brioche sales and insights. I love every single aspect of my job, especially tasting all the delicious products!
Amy CosseyUS Brand Manager Marketing Team
A food lover with brioche being number 1 of course! I have worked at St Pierre Groupe since I graduated from University 6 years ago. I have been lucky enough to be the Brand Manager for St Pierre since we launched in the USA in 2014. Having a front seat in watching the brand go from strength to strength and becoming America’s favorite brioche has been a fantastic journey. My role is to bring the taste of Paris to US consumers and create a brand experience that keeps people coming back for more!
Heather BurgessMarketing & Insights Manager Marketing Team
Passionate about all things food and drink-related, as well as a brisk hike in the mountains to burn off some of the indulgence. Before joining the St Pierre team in April 2019, I worked with UK FMCG brands covering a wide variety of products, from chocolate to sausages, and desserts to dog food! With a background in consumer insight and market research, I enjoy digging into data to understand how our consumers think, shop, and most importantly eat!
Grace HulmeUSA Assistant Brand Manager Marketing Team
I’m 23 years old, passionate about all things sports, travel and of course food. I studied at the universities of Newcastle and Singapore and have recently joined St Pierre Groupe in the USA marketing team! I love being a part of such a fast paced and exciting company, although my waistline may disagree…
Muriel VanoliHead of Quality & Compliance Quality & Compliance
Born and bred in France, I moved to England to attend University and joined St Pierre Groupe shortly after graduating. It was an easy choice to join a company who distributes authentic French products… whenever I was home sick, I would sample some of our products!
Now with more than 25 years’ experience in the field of Quality & Compliance, I am privileged to head an amazing team of talented individuals, who ensure that our US customers enjoy safe products of consistent high quality, from authentic recipes, in the comfort of their own home.
No need to jump on a plane anymore… we will bring a piece of Paris to your home with our delicious & authentic brioche range!
Hannah CrouchRegulatory Affairs Manager Quality & Compliance
I’ve been working in the food industry for over 20 years now, for retailers, wholesalers and in manufacturing. As part of the Quality and Compliance Team, I support the business with my UK, EU and US regulatory knowledge. In my first week at St Pierre Groupe, just over 7 years ago, we were signing off the artwork for the new US range, and it’s been great to part of the team making St Pierre become the No1 brand in the States! I’m a real foodie and love trying new ways to enjoy our brioche!
Cherie AshworthSupply Chain Manager Supply Chain
I’ve worked for St Pierre Groupe for three years now. My job is to get stock to where we need it, when we need it. In my spare time, I enjoy walking my dog, gorging on brioche and working out to burn off all the brioche.