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From small beginnings to America’s favorite brioche brand, our story is one of passion, determination and entrepreneurial spirit. Our journey started in 2012, attending trade shows to learn about the market for two years, before launching in 2014. Since then, we have grown exponentially, becoming a national brand and bringing a taste of Paris to homes across America.
Meet Our US Team
Jeremy GilboyFounder Leadership Team
As co-founder of St Pierre Groupe, I have been at the helm of the business for more than three decades, joined for the past two by my glamorous assistant, Baker. Originally from Ireland, I’m passionate about the business, music and that sweet nectar of the Gods – Guinness! I’m a numbers man by trade, but work directly with our suppliers to ensure our products always meet the high standards on which we pride ourselves. Most likely to be overheard saying ‘it costs how much!?’…often to Paul Baker.
Paul BakerFounder Leadership Team
Baker by name, Baker by trade. Born into a bakery family I have worked across multiple functions in the baking industry. Over the past 20 years I have directed (along with my reliable assistant Jeremy) St Pierre Groupe from being a private label cake supplier to an international branded bakery business. Our international business now accounts for over 50% of revenue with St Pierre (America’s favourite brioche), Baker Street (fastest growing bread brand in the UK) and Paul Hollywood (leading UK part baked bread brand).
Also, most likely to be overheard saying ‘it won’t cost that much’…often to Jeremy Gilboy.
David WagstaffUS Commercial Director Leadership Team
Passionate about the food industry having worked across a number of high-profile F&B sectors for 25+ yrs across many international markets including the USA, China & Europe, creating value and building brands. I believe that everything starts with the consumer/customer and that quality, consistency & taste will always win over low price & poor product.
Jen DanbyMarketing Director Leadership Team
An enthusiast of all things food, sport and film! I have worked in food for most of my professional life, more recently, leading and developing new brands in International markets and including a 3-year tour of duty in the U.S. for the happy egg co. I’m now back on the other side of the pond and bringing some St Pierre magic to expand America’s favourite brioche brand and get it into the hands of consumers from coast to coast.
Muriel VanoliQ&C Director Leadership Team
Born and bred in France, I moved to England to attend University and joined St Pierre Groupe shortly after graduating. It was an easy choice to join a company who distributes authentic French products… whenever I was home sick, I would sample some of our products!
Now with more than 25 years’ experience in the field of Quality & Compliance, I am privileged to head an amazing team of talented individuals, who ensure that our US customers enjoy safe products of consistent high quality, from authentic recipes, in the comfort of their own home.
No need to jump on a plane anymore… we will bring a piece of Paris to your home with our delicious & authentic brioche range!
Neil PittmanUS Commercial Manager Commercial Team
A St Pierre enthusiast! For the last 8 years at St Pierre, I’ve worked mainly across the UK business being responsible for sales to the major supermarkets. Also, previously responsible for the Australian export market. In 2020 I joined the US team, and I am looking forward to growing the St Pierre brand with our partners in the US. I’ve enjoyed working in the food industry all my life. I believe it is critical that we listen to our customers, to understand their needs and ensure our products are fit for purpose. In my spare time I’m a keen cyclist and snowboarder.
Jake HuberCustomer Development Director Commercial Team
Jake has had the pleasure of working in sales and sales leadership for some of the fastest-growing brands in CPG. His experience has taken him from manufacture sales to data analytics and from brokerage to brand management. Jake was a fan of the St Pierre brand long before joining the team and is excited to establish the brand as a household name in the US. Jake lives in Cincinnati Ohio with his wife and three children. When not selling St Pierre, he enjoys spending time with his kids, reading, exercising, cooking and being in nature whenever he finds the time!
Jason WardUS Commercial Manager Commercial Team
I am a solutions focused category and customer development manager with 13 years of experience bringing market leading brands to life with best in class retailers. My passion is helping people live better by ensuring they have access to the highest quality and most innovative products available when and where they want them.
Outside of work, I love spending time with my family and friends. My wife Kali and I have 4 children: Payton, Emi, Lydia and Jovy. When I’m not driving them to and from the ball field, I enjoy spending time in music. I love to write, record and perform music that inspire something more
Richard EllettUS Commercial Manager Commercial Team
I am a category focussed commercial manager with 15 years experience in FMCG.
I have worked in both branded and own label retail bakery with Soreen, Own Label cooked meat (Cranswick and BRF) and most recently looking after a global sales team in the non food sector.
My most recent role had particular focus on the USA market which I have discovered a real passion for.
Outside of work, I have two girls Georgia (5) and Louisa (2) and you can find me playing tennis, watching Watford FC (my home town) or watching Frozen under duress.
Maz RabahCustomer Development Manager — Central Commercial Team
Mazen (Maz) is a seasoned Senior Sales Manager with over 37 years of experience working in CPG industry. Maz began his sales career working for 15 years for major US CPG companies then transitioned to the Natural Food Industry as a VP of Sales for Industry leading manufacturers. Maz is passionate about the food industry and growing brands. He enjoys traveling, the outdoors, playing golf and watching college and pro football and basketball.
Rick LebedaCustomer Developement Manager - East Commercial Team
My role is to cover all customers in the central region with some overlap from the West/East with Lanser and Maz. My goal is mainly to grow our relationship with our current retailers/distributors and expand our business with new opportunities.
I have been in the CPG world for 11 years now and in the bakery field for almost 5 years. In my free time I enjoy spending time with the family, playing golf, and watching sports.
Lanser BointCustomer Development Manager - West Commercial Team
I have 20+ years CPG sales management experience, worked for both US and European companies most of my career with a broad range of multi-brand Specialty Food experience, most recently working in the Bakery category for the past 6 years.
I live in Northern CA area with my wife Michelle and enjoys traveling, sports and escaping to the mountains or ocean for weekend trips in my spare time.
Leann BainesCommercial Assistant Commercial Team
I am a lover of all things food and film and very much enjoy HIIT workouts and walks in nature. I studied at the University of Salford and joined the St Pierre US Sales Team in 2020, delving deep into the data side and reporting of Brioche sales and insights. I love every single aspect of my job, especially tasting all the delicious products!
Madison PaceSales & Marketing Manager Commercial Team
I’m originally from Minneapolis and current live in Cincinnati with my husband (Matt), dog (Chip), and cat (Lettie). My hobbies include cooking new recipes, bootcamp workout classes, planning vacations, spending time with friends and family, and most recently gardening.
My role in the company is to support our US Marketing and sales activities. I am working to increase brand awareness, provide sales support, and drive shopper marketing activities.
Rob ClarkeCategory Manager Commercial Team
I have worked across various industries during my career and can safely say Brioche is the tastiest. Since joining St Pierre back in 2018 I’ve been kept busy with forecasting, reporting and turning data into a delicacy.
Amy CosseyUS Brand Manager Marketing Team
A food lover with brioche being number 1 of course! I have worked at St Pierre Groupe since I graduated from University in 2014. I have been lucky enough to be the Brand Manager for St Pierre since we launched in the USA in 2014. Having a front seat in watching the brand go from strength to strength and becoming America’s favorite brioche has been a fantastic journey. My role is to bring the taste of Paris to US consumers and create a brand experience that keeps people coming back for more!
Kayleigh SwiftAssistant Brand Manager Marketing Team
A self-confessed F1 & dog lover with two loveable Salukis of my own. I landed this amazing job in St Pierre combining my love for food with my passion for marketing! I’ll be looking after all things marketing, activations and events for the US and making sure our products are in as many hands as possible.
Heather BurgessMarketing & Insights Manager Marketing Team
Passionate about all things food and drink-related, as well as a brisk hike in the mountains to burn off some of the indulgence. Before joining the St Pierre team in April 2019, I worked with UK FMCG brands covering a wide variety of products, from chocolate to sausages, and desserts to dog food! With a background in consumer insight and market research, I enjoy digging into data to understand how our consumers think, shop, and most importantly eat!
Hannah CrouchRegulatory Affairs Manager Quality & Compliance
I’ve been working in the food industry for over 20 years now, for retailers, wholesalers and in manufacturing. As part of the Quality and Compliance Team, I support the business with my UK, EU and US regulatory knowledge. In my first week at St Pierre Groupe, just over 7 years ago, we were signing off the artwork for the new US range, and it’s been great to part of the team making St Pierre become the No1 brand in the States! I’m a real foodie and love trying new ways to enjoy our brioche!
Cherie AshworthSupply Chain Manager Supply Chain
I’ve worked for St Pierre Groupe for three years now. My job is to get stock to where we need it, when we need it. In my spare time, I enjoy walking my dog, gorging on good food (especially brioche) and then working out to burn it off!