St Pierre made its debut at this year’s Expo West, taking a taste of Paris to 68,000 show attendees in Anaheim, California.
St Pierre’s eye-catching Parisian display saw the team – who had flown in from across America and the UK – sampling a full range of its authentic, premium brioche to attendees over the three day event.
Delivering A Taste Of Paris
Amy Cossey, US Brand Manager, said “This was the first time we had been to Expo West and it is probably one of the busiest shows we’ve ever attended. More importantly, everyone loved the product. We met some fantastic people and are already looking forward to returning next year – this time with an even bigger stand space to truly transport people to Paris.”
The St Pierre brand stand included neon lights and nods to the café culture at the heart of the French capital, with baskets full of product and a recreation of those famous cobbled streets.
It is probably one of the busiest shows we’ve ever attended. More importantly, everyone loved the product.
Amy Cossey, US Brand Manager
The team served more than 10,000 samples, spoke to more than 3,000 people and dished up more than 250 burgers. St Pierre hosted guests for a Happy Hour on the opening night, attracting queues of people and fellow exhibitors.
Taking Paris On Tour
Stay tuned to our news pages for details on what the team has planned for IDDBA – taking place in Atlanta, GA in June this year.