St Pierre Returns To IDDBA in 2026
05/30/2025America’s number one brioche brand is returning to this year’s IDDBA show in Orlando this June.
The St Pierre team will once again be bringing a taste of Pris to IDDBA, this year in Orlando, Florida.
St Pierre will bring its stunning high-rise stand to booth #4600 from the 7th – 9th June at the Orange County Convention Center, Orlando, ready to transport guests to a corner of Paris where the brand has its roots.
This year the team will be sampling their brioche products – including the number 1 SKU and best-selling brioche burger bun in in-store bakery as well as brand new products
The Parisian cafe stand, complete with streetlamps, metro sign and cobbled streets is always a must-see at the industry’s biggest trade show.
This year the team will be sampling their brioche products – including the number 1 SKU and best-selling brioche burger bun in in-store bakery as well the brand new limited edition Spicy Brioche Burger Buns – the brand’s first ever limited-edition product.
Alongside sampling St Pierre’s authentic French brioche, guests will also be enticed with traditional Belgian waffles in a range of indulgent flavors, see new, innovative merchandising solutions in situ and see the brand’s ‘Eat Avec Respect’ media campaign brought to life on the big screen.
What’s more, St Pierre will be hosting a cocktail hour on the stand from 5pm on Monday 8th June to celebrate IDDBA, St Pierre style! We can’t wait to see you there!
REGISTER TO MEET THE TEAM AT IDDBA
If you’re a journalist looking to set up an interview, please email liz.bleakley@stpierregroupe.com directly.
If you’d like to book in some time to chat, ask questions or simply take home America’s favorite brioche brand, you can register your interest below and a member of the team will be in touch.
If you’re a journalist looking to set up an interview, please click the button below.
