Meet The Team At IDDBA03/29/2023
America’s number one brioche brand is returning to this year’s IDDBA show in Anaheim this June.
St Pierre is once again looking forward to meeting customers, suppliers, brokers, media and associates at this year’s IDDBA show.
The brand will be recreating its standout booth space, transporting visitors to a corner of Paris at the Anaheim Convention Centre.
You’ll be able to meet the team at Booth #1301 from June 4th to June 6th. St Pierre will be sampling its full range of products, including those most recently launched including the Brioche Bagel – for breakfast, lunch and dinner.
Brand awareness is up. Brand sales are up. As the brand rises, so does our investment in it, with increased marketing spend
Neil Pittman, Director of Sales USA
Neil Pittman, Director of Sales, US comments;
“Brand awareness is up. Brand sales are up. As the brand rises, so does our investment in it, with increased marketing spend, additional budget allocated to data and insight to keep us ahead of the competition and continued investment in product quality. Our hope for this year’s trade shows is that we continue to demonstrate the value St Pierre adds for retailers and shoppers alike, by delivering a quality experience, every time.”
The team will be on hand throughout the show to highlight innovative merchandising solutions in an immersive stand designed to bring a taste of Paris to California. From the statue of St Pierre, to the pedestrian crossing over the Parisian cobbles, the neon lights and the ambient music, the stand promises to be a ‘must-visit’ over the course of IDDBA 2023.
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